Google Plus will change the web

Jason Hiner predicts that Google+ will change the web, here are some of his reasons.

Excerpt:

"Even with its rough edges and without the masses of humanity having access to Google+, the core experience is pretty powerful, and it’s easy to see where Google is going with this.

As I wrote over the weekend while diving into Google+, the most attractive part is how easy it is to find, add, and organize your friends (I cited that as the main reason you won’t hate Google+). The friend issue is the heart of all social networks, although it’s so obvious that it’s often overlooked. In fact, Twitter still isn’t very good at it, Facebook is a little better, but both of them now look like neophytes compared to the way Google+ does it.

The friend feature on Google+ is called “Circles,” and it turns out to be an intuitive mashup of friending (from Facebook) and following (from Twitter). Circles are basically sets of friends that you can drag and drop into groups, mirroring your existing social circles — Family & Friends, Colleagues, Local Techies, etc. — rather than just the one big lump of friends you have on Facebook that can result in moments of “worlds colliding,” since you have to share all of your updates with all of your friends. On Google+, you can selectively send updates to different circles, and you can quickly click between the news streams of your different circles.

You can also make circles for people you don’t necessarily know but are interested in following their updates (e.g. Tech Journalists, Famous Engineers, Web Celebrities, etc.). This is where Google+ echoes Twitter, because people don’t have to follow you back in order for you to add them to one of your Circles. At that point, you’ll see all of their public updates, and most of these folks make the majority of their updates public in order to be seen by more people (it’s the whole social media narcissism meme, and it has already transplanted itself on Google Plus).

The real killer feature to Circles in Google+ is how easy it is to find and add friends. Everywhere you see a user’s name or avatar you can simply mouse over it, click “Add to Circles,” and then select which circle to add them to. On Twitter, it took me about three years to find about 200 really interesting people (mostly in technology and the media) worth following. It took me less than three days to find that many on Google Plus. Of course, most of them are the same people, so Google+ has the advantage of speed by letting us quickly re-coagulate our existing social graph on the new service." 

I’m not predicting Google+ will replace Facebook and/or Twitter. This will definitely not be a zero sum game. Facebook has the most to lose from Google Plus, but it’s going to be years before Aunt Jenny and your plumber show up on Google+ the way they recently showed up on Facebook (and it’s possible they never will). All three of these social networks — Facebook, Google+, and Twitter — will still be going strong three years from now. People will gravitate to them for different reasons. They’ll go to Twitter for news and to cyber-stalk celebrities. They’ll go to Facebook for private networking, water cooler chats, and games." 

I have some friends who are test driving Google+ and they really like it. One said he liked it because when he goes to Google to search his social networking is right there in front of his face. I wouldn't like that, but hey everyone has different likes and dislikes. I'll definitely give Google+ a go just to try it out. I'm with Jason in that I don't think Google+ will replace Facebook or Twitter at all because none of the features are so outstanding that I want to delete my FB account and run to Google+. Some of things you can do in Google+ you can also do in FB. So, right now, there isn't anything Google+ is offering causing me to drool all over myself wanting it.

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